It crackles, it hisses, it dazzles the viewer. While »it» is a short music video with the simple title #Z, »it» also denotes the obvious reference to the imagination's power (or compulsion) to form an image of the noise and light's origin. #Z is sustained by this tension between its existence as a product and the source of something else in the same way as all information conveyed through audio-visual media. The fundamental difference in this case is that no answer is supplied to the question of what »it» in fact is.
It crackles, it hisses, it dazzles the viewer. While »it» is a short music video with the simple title #Z, »it» also denotes the obvious reference to the imagination's power (or compulsion) to form an image of the noise and light's origin. #Z is sustained by this tension between its existence as a product and the source of something else in the same way as all information conveyed through audio-visual media. The fundamental difference in this case is that no answer is supplied to the question of what »it» in fact is.